Yea, Brahman itself thinks itself different from its own self and that thinking is also mAyA and we call this mAyA. There's a maya is also a mAyA. Maya of MayA is Brahman. Considering this Upanishads say this world(maya) is Brahman. The world is Brahman but Brahman is not in the world
The best example to define jiva, jiva is appeared mixture of Purusha and Prakruti, just as how drop(jiva) is formed from air(Prakruti) and Water(purusha or Brahman).
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